Hooked by Nir Eyal
Have you ever wondered what’s the science behind products like Facebook, Twitter, Instagram that gets you hooked? What triggers you to go back to these products again and again? Here are your answers. Hook is a well researched and thought-provoking 4 phase model based on – Trigger, Action, Investment & Variable Reward. At the end of each chapter there are questions which will help you form your own habit forming product.

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